8:30 am
Welcome

Christian Dussart Professor HEC Montréal

Dussart did extensive research works on Consumer Behavior and Marketing Strategy. He has published several books, chapters and numerous articles in many academic and business journals around the world. His latest research interests focus on the area of Digital Business Strategy, CRM (online and offline), One-To-One, Database Marketing, Trade Marketing, Category Management, Global Marketing and Services Marketing. He has worked for many large multinational companies in the cosmetics, deluxe, computers, financial services, mass distributors and industrial sectors as a marketing expert. He spent six years at the MIT/Sloan School of Management: he was the director of the Digital Business Strategy track. He is now Full Professor, HEC Montreal. He received the award as best professor at the MBA both in 2005 and in 2006. He has been nominated as Distinguished SMA Marketing Professor (2007).

Hosted by: René Vézina Columnist Les Affaires newspaper

Yannis Mallat  President Ubisoft

In its July 2006 issue, Official U.S. PlayStation Magazine named Yannis Mallat one of the 20 most influential people of the international video game industry. The January 2007 issue of the very influential magazine Game Informer, which had a circulation of two million copies worldwide, placed Ubisoft Montréal in fourth place among the best video game developers on the planet.

After graduating with honours from the Lycée français d’Abidjan, Yannis Mallat spent three years in West Africa as a humanitarian worker before resuming his studies in Paris. There, he obtained a Master’s in international agronomy and economic development. After returning to Africa, he worked with an NGO on some rural development projects. Mallat then moved to Québec and got his MBA at Montréal’s HEC before joining Ubisoft in January 2000.

He has occupied successive third party producer posts, as well as the producer and executive producer posts of New IP’s before arriving at his current position in March 2006. Yannis Mallat is still involved in the production of all games produced in-house.

Andrea Doyon President Hue

At the tender age of 21, Andrea Doyon was named VP Technology of Sid Lee (formerly known as Diesel). Involved in more than 120 technological marketing projects – many considered some of the most important in Québec and 15 crowned winners by the likes of Boomerang, Digital, New York Film Festival and Cannes – Doyon is renowned for his passion, curiosity and business instinct.

In 2003, Doyon founded Croix Grise, a company that managed the marketing initiatives of businesses such as Disnat Direct, Gaz Métro, Sopexa, Talvest and Tourisme Montréal.

After the February 2005 acquisition of Croix Grise by public relations firm Komunik, Andrea Doyon assumed the role of VP Strategy until December 2006.

While continuing to seek ways to revolutionize marketing, Andrea Doyon founded media agency Hue in January 2007 to help advertisers create a link between their brand and consumers without language, cultural or technological boundaries. Thanks to its technological platform and perception management, Hue employs an array of Internet applications (forums, blogs, podcasts, vidcasts, citizen journals, wikis, Folksonomy search engines) in more than 10 languages.

Thane Calder Co-president CloudRaker

After high school, Thane Calder headed for the tea hills of India to teach English for a year. He has two university degrees – one in philosophy, the other in evolutionary biopsychology. Following a brief stint in France, organizing bike tours for Butterfield & Robinson, Thane Calder returned to Québec to work in training and marketing for what was a new wireless telecommunications company called Microcell (Fido). Later, he joined another startup company, Jazz Réseau Média, and then Cossette Communication Group before convincing his future partner, Jean-Sébastien Monty, to form CloudRaker six years ago.

Thane Calder’s talents – other than asking CloudRaker’s clients a flurry of pointed questions regarding their marketing and communications objectives – lie in his contagious passion for interactive initiatives that deliver real results and benefit the ultimate target: the user.

Mitch Joël President Twist Image

Marketing Magazine named him “Canada’s Rock Star of Digital Marketing.” An entrepreneur and passionate speaker, Joël delivers his marketing prophecies on branding and the universe of digital marketing worldwide.

A member of the administrative council of the Interactive Advertising Bureau of Canada, Joël is also a teacher of the Canadian Marketing Association’s certificate program for electronic marketing professionals.

A frequent guest speaker of the Power Within, the CMA, IAB Canada and the American Marketing Association, Joël has shared the stage with the likes of Bill Clinton, Tony Robbins and Dr. Phil.

He is also frequently called upon as marketing expert for CTV National News, CBC Newsworld, Marketing Magazine, Strategy, The Globe and Mail, The National Post and many others.

 

 

Patrick Lauzon Vice-président exécutif Canoe.com

Patrick Lauzon has more than 13 years of experience in director of sales, marketing and strategic media relations, business development and Internet positions.

He launched important business and online publicity campaign partnerships with, amongst others, McDonald’s, Molson, la Banque Nationale, Canadian Tire, eBay, Lavalife and Overture. At Bell Sympatico/MSN, Lauzon played a vital role in the negotiations and integration of the shared portal between MSN.ca and Sympatico.ca. He also contributed to the business strategy and success of many convergence projects. At Canoe.ca, he supervised the entire portfolio, including the portals Canoe.ca, Jobboom, Autonet.ca, Réseau Contact, Micasa.ca and Canoë Mobile, as well as newspaper, magazines and Quebecor television sites.

Five new media and international business experts will discuss emerging business models and determine which ones will lead to profitability.

What effects will new technologies and new business realities have on managers? What are the areas of the new economy that will matter tomorrow? And how can products and services be created and adapted for a public that is more and more demanding?

11:00 am
Showcase conference
Growth and profitability: What will the technology of tomorrow bring?

Chris Anderson Editor-in-chief, Wired Author, The Long Tail

Le nom du rédacteur en chef du magazine Wired vous est probablement familier. Depuis 2001, il a été l’auteur d’un changement stratégique majeur au sein du magazine. Grâce à lui, le magazine destiné à un créneau de lecteurs avides de technologie devint l’incontournable d’une communauté d’affaires plus large.

En 2004, Chris a publié un article intitulé The Long Tail, un texte innovateur à l’image du magazine Wired qui ne touche pas que le secteur de la technologie mais plutôt la culture en général. À partir de cet article, il débuta un blogue qui à son tour lui inspira un livre du même nom.

Chris possède une vaste expérience en rédaction. Il a travaillé au magazine The Economist pendant sept ans depuis Londres, Hong Kong et New York. Il a également été éditeur de deux importantes revues scientifiques : Science et Nature. Il est diplômé en physique de George Washington University.

Technological advances in digital media and information technology have revolutionized the way that consumers influence a company’s value. This has forced brands and organizations to come up with strategies that increase profitability and growth.

Editor-in-chief of Wired magazine, Chris Anderson coined the term “long tail” to describe those business strategies that exploit niche markets (Amazon, Netflix, etc.). During this talk, he will present his digital media projections and describe the business models that will succeed tomorrow. His book, The Long Tail: Why the Future of Business Is Selling Less of More has become one of the best-selling business books in history according to The New York Times.

A renowned speaker, Chris Anderson was crowned “Editor of the Year” by Advertising Age and is considered by Time magazine as one of the 100 most influential thinkers in the world.
 

12:00 pm
Lunch

Marina Mann Director, Web Virgin Mobile

Outre ses fonctions chez Virgin Mobile, Marina Mann est enseignante et productrice en médias numériques. Depuis 10 ans, elle concentre ses efforts sur le Web. Elle a contribué au maillage entre les technologies et le marketing en plus d’assister à l’influence que cette union a prise dans nos vies: comment nous jouons, ce que nous regardons, ce que nous achetons en ligne.

Avant de se joindre à Virgin, Marina Mann a été consultante au Canada et aux États-Unis pour Apple et Corus. Au sein de cette dernière entreprise, elle a mie en place la stratégie en ligne pour YTV et tous les sites du groupe destinés aux jeunes et aux adultes. Elle a également joué des rôles majeurs en marketing et développement Web chez Ice et chez Organic, où elle a piloté des projets pointus de convergence pour TSN, Symantec, Sprint, Bell et la loterie ontarienne.

Marina Mann a aussi été artiste participante au Banff Centre's Interactive Screen, ce qui a mené à une collaboration avec Mediatribe. Elle y a produit l’un des premiers longs-métrages en format webcast pour Ubisoft, y a réalisé des simulcasts Web, produit une série d’événements en ligne en direct et conçu quelques cédéroms.

Cell phones are increasingly complex, giving users increased access to personalized and interactive services. After embracing Web 2.0 marketing initiatives, Virgin Mobile is now supporting several social networking sites on their phones.
Engaging a client in conversation helps maintain a permanent link with communities and widens market penetration. The various approaches and platforms used in order to encourage viral marketing can be very efficient tools for your brand. It is important to understand the role that social networks play in diffusing information and how to identify the best opinion makers.

Marina Mann, web expert, will demonstrate how each click defines your position and opens the doors to strategic development.

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