|
New Business Models |
| Google and the business models that revolutionize management |
| Date : |
Wednesday February 27, 2008 |
| Location : |
Centre Mont-Royal (limited seating) |
|
During this conference, Bernard Girard, author of Modèle Google (The Google Model) will reveal the hidden side of the business management model that made Google a global business giant in less than 10 years. James Surowiecki, New Yorker columnist and author of the best-selling book The Wisdom of Crowds, will present the keys to success for participation-based business models.
The appearance of new Web success stories over the last few years has turned traditional business models on their heads. Google, Facebook, MySpace, YouTube, eBay and Wikipedia owe their success to truly different economic models.
These models are based on new parameters, such as free offers, simplicity, innovation, exchange, user-generated content, an ad market open to everyone, and networked projects. They explore and invent new economic relationships.
How can you profit from technological change to develop a new management model? What is the secret that has made Google more of a heavyweight in the American economy than Ford or Disney? How can you apply the “Google model” to your business?
Renowned experts and visionaries will present the cornerstones of these new business models and show you how to create innovative strategies.
 |
Featured Conference :
James Surowiecki
Journalist, The New Yorker
Author, The Wisdom of Crowds
"One of the best business books of the year" - Forbes.com
|
|
|
|
Detailed schedule :
|
|
8h30
Greetings
9h00
International Conference
The Google Model : A Management Revolution
 |
 |
Bernard Girard
Management Consultant and Journalist
Author, Le modèle Google |
Bernard Girard has been a management consultant, radio columnist, journalist, speaker, the author of various books on management theory and an observer of new technology for over twenty years. He was the author of the first in-depth French-language survey on the Net (CAPA, 1995). In all of these capacities, he has been studying the various facets of Google since 2000, and will now fill us in on all of the company’s secrets.
First it was Ford for automation, then Toyota for quality, and now Google is the flagship business model for the 21st Century. In just seven years, the Google model has become a moneymaking machine.
We have all witnessed Google’s progress, based on multiple innovations in human resource management, marketing, client and investor relations, research and development, and more. These innovations explain the outstanding growth of a business that has managed to impose its economic model, products and brand on the entire world in a few short years.
Bernard Girard is a recognized expert who has been studying Google from the outset. He will explain how the management and innovation model developed by the corporate giant should be used as an example for businesses in all countries and sectors.
He will draw on his in-depth knowledge of management theory and practice to provide a clear, practical description of the basic tools we all need to stay competitive in the face of globalization.
10h15
Conference
Building Relationships in the Social Web Era
 |
|
Stéphane Gauvin
Professor of Marketing
Laval University |
Coming soon
In just a few years, the Internet has become a participatory media. Its interactivity, speed, low contact costs and multiple networks and communities have made the Web a world where spontaneous or triggered word-of-mouth is particularly powerful.
Consumers have become real spokespersons and actors for brands. Beyond “word of mouth” ad campaigns, today the entire communication-marketing industry is affected by this social phenomenon: from promotion to loyalty-building strategies, viral marketing is a good way to get the word out, as long as it is done properly.
It is important to understand why these changes take place, and understand that they do not apply to all industries and different market segments in the same way.
When it comes to viral marketing, it is often a case of all or nothing. It either gels or it doesn’t. Message transmitters can be fans, but they can also be merciless critics. One of the major risks of viral marketing is that the message of a campaign or a company’s image can be warped. All of these threats of failure can be very costly and do a lot of damage to a brand’s image.
How can you make the most of group action on the Internet, get talked about and still control what gets said on the Web? Stéphane Gauvin will give examples that illustrate the keys to success in viral marketing, and the pitfalls to avoid.
11h15
Featured Conference
Harnessing Group Intelligence
|
|
James Surowiecki
Journalist, The New Yorker
Author, The Wisdom of Crowds |
James Surowiecki is the foremost authority on how to harness the collective wisdom of your organization for competitive advantage.
He has written a well-received book on the theory and practice of The Wisdom of Crowds—Why The Many Are Smarter Than The Few And How Collective Wisdom Shapes Business, Economies, Societies And Nations. In The Wisdom of Crowds, Jim describes systematic ways to organize and aggregate the intelligence available in your organization in order to arrive at superior decisions—often better than those that individuals would make, even if they are ‘experts’.
The book and Jim’s presentations based on the book are full of insights into how groups operate that are invaluable to business leaders. He also offers practical methods, tailored to his audience, for leveraging people and technology to learn what you need to know and make decisions that really serve the organization’s goals.
Jim writes a twice-monthly financial column for The New Yorker that is typically pegged to current events and incorporates the kind of insights from economics, sociology, and business history that make The Wisdom of Crowds so valuable.
He has written for a broad range of other publications on a wide variety of topics. His work has appeared in The New York Times Magazine, Wired, and The Wall Street Journal and other major publications. He wrote “The Bottom Line” column for New York magazine, and was a contributing editor at Fortune.
James Surowiecki, eminent economic columnist for the New Yorker and author of the best-selling The Wisdom of Crowds, will give his first conference in Montreal on group intelligence.
Intelligence alone does not make it possible to grasp all facets of a problem, or examine it from all sides. The author will show that groups are better than individuals when it comes to tackling organizational problems.
Acclaimed speaker James Surowiecki will explain his thesis that mass collective wisdom is the best way to move businesses, the economy, communities and nations forward.
James Surowiecki is a well-known contributor to various prestigious publications, such as The New York Times, The Wall Street Journal, Foreign Affairs, Artforum, Wired and Slate.
Conference to be presented in English.
12h30
Lunch
Access our ticket office
*Limited number of seats
|
|
|
|
Special rates |
|
| |
Regular rate
- 450$/person
- Buy a table and save $1000
- 3500$/table of 10 people
Student rate
- Limited availability. Contact 514-842-5873 ext. 2238
|
|
|
|
Program summary |
|
| |
Featured Conference :
- Harnessing Group Intelligence
International Conference :
- The Google Model : A Management Revolution
Conference:
- Building Relationships in the Social Web Era
|
|
|
|